Author Archives: maggiechen

Tiffany is subverting the jewelry industry

Tiffany’s path to transformation has been going on for a long time. Last year, Tiffany first teamed up with the American female singer Lady Gaga to launch the HardWear series, and spent millions of dollars to launch a new series of commercials by Lady Gaga for the first time in the US Super Bowl football […]

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How Tiffany became a pioneer in jewelry art?

In the eyes of Europeans in the 19th century, the United States was like a rude and ignorant nouveau riche, rich but without historical accumulation, and even less art. However, at the Paris World Exposition in 1867, the gold medal was first awarded to the American company Tiffany, and the silverware craftsmanship was awarded with […]

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Tiffany Appoints Alessandro Bogliolo as Chief Executive Officer

Jewelry company Tiffany & Co. The Tiffany Group suddenly announced on February 6th that Frederic Cumenal stepped down and took effect immediately. Instead, the group chairman Michael J. Kowalski temporarily served as CEO. Despite the performance theory, Frederic Cumenal’s downfall is normal, but the announcement of the news still shocked the industry. Because February 6 […]

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Why is noble Tiffany doing a cafe business?

Tiffany’s biggest problem is that, as mentioned in the two articles above, it has been out of the box from product to marketing. Therefore, we see that even in the year of the luxury market recovery, Tiffany is still negative in the same store sales, although the company has pushed this performance responsibility to the […]

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Tiffany wants to be more and more popular with common people

Tiffany & Co. (NYSE:TIF) Tiffany seems to be trying to become more “popular” to save its sluggish performance while gaining the favor of more young consumers, the company’s “Everyday Collection” series on November 1 The day is officially on sale, and the “daily” series includes coffee cups, coffee cans, and “Bird’s Nest”. The “Everyday Collection” […]

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Tiffany Jewelry Launches New Flower Rhythm Jewelry

Recently, Tiffany Jewelry and its Chinese brand spokesperson Ni Ni performed the new Tiffany Paper FlowersTM jewellery series, showing the infinite tension between the new work and the soft. Ni Ni wore Tiffany Paper FlowersTM jewelry for the first time. The new Tiffany Paper FlowersTM flower rhyme series transforms the shape of flowers through the […]

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Tiffany’s first fragrance boutique in the country

On October 16, 2018, adhering to the classic and extraordinary style of fine jewelry, Tiffany & Co, the witness and founder of love and beauty. Tiffany ushered in the grand opening of its first fragrance boutique in Beijing’s Xidan Joy City. Since January 2018, Tiffany, the world’s leading jewellery brand and the home of American […]

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The special history of Tiffany

On September 21, 1837, 20-year-old Tiffany and his good brother John decided to take a trip on Broadway in New York, so the two joined forces to open a small grocery store called Tiffany & Young (due to their names) Yes, the name Tiffany first appeared in the public’s field of vision. In this small […]

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Tiffany’s dilemma

For Tiffany, the dilemma it faces is not “selling in China,” but the sale of Chinese tourists. Bogrolo said at the third-quarter earnings conference that the decline in Chinese tourist spending is expected to be offset by the increase in domestic sales. But from its latest earnings forecast, the situation is probably not so optimistic. […]

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