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Tiffany wants to be more and more popular with common people

Tiffany & Co. (NYSE:TIF) Tiffany seems to be trying to become more “popular” to save its sluggish performance while gaining the favor of more young consumers, the company’s “Everyday Collection” series on November 1 The day is officially on sale, and the “daily” series includes coffee cups, coffee cans, and “Bird’s Nest”.

The “Everyday Collection” series was run by the group’s new chief art officer, Reed Krakoff, who took a new position in February this year, replacing Francesca Amfitheatrof, who has been a design director for nearly four years.

This series is also the first major product action of the American Jewelry Group after replacing all core management. Prior to this, the Tiffany Group also changed its CEO and chairman. The 64-year-old Roger Farah took over from Michael Kowalski as the group chairman on October 2nd, and the former CEO of Diesel SpA served as the group’s CEO on the same day, succeeding on February 6th. Suddenly dismissed Frederic Cumenal.

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